StudioKCA "Head In The Clouds" installation at NYC Figment festival 2013 from Kurt Ritta on Vimeo.

With the opening of this year's FIGMENT design festival on Governors island, New York, last weekend the winner of the City of Dreams design competition finally came to fruition. Built from tens of thousands of plastic bottles this giant cloud designed by StudioKCA doesn't only create a festival pavilion that invites visitors into on dream-like environment but also calls attention to the true amount of the rubbish thrown away everyday.

The 53,000 plastic bottles and jugs – the exact number of plastic bottles thrown away in New York every hour – were contributed by local companies and individuals. To achieve the  otherworldly ambience inside the pavilion; the bottles were filled with blue liquid that reflects the light in different ways. By constructing functional pieces from waste many artist art making a statement against the world wide waste pollution and for a better recycling ethic.