H&M want to collect 1,000 tons of our old unwanted clothing over World Recycling Week and have enlisted the help of M.I.A to complete the task.

Three years ago, Fast fashion powerhouse H&M instigated a Garment Collecting initiative, a scheme fuelled by an underlining ambition to “close the loop” in fashion. This would be achieved by offering customers £5 worth of H&M vouchers in exchange for their unwanted clothing, enabling all of us to save the world, one worn-out piece at a time.

Since 2013 they’ve successfully gathered, (and recycled), over 25,000 tons of surplus clothing that would’ve otherwise been bound for methane producing, soil contaminating landfill sites.

Now, H&M’s Garment Collecting initiative will celebrate its first ever World Recycle Week - which takes place from April 18th through to the 24th and will aim to collect 1,000 tons of discarded clothing - and have turned to songwriter and political activist M.I.A to do so. The artist is set to release an exclusive video on H&M.com on April 11th that will raise awareness of the aforementioned negative effects of landfills on the environment.

Millennials are increasingly showing a preference for sustainably produced clothing made by ethically concerned brands. As a result, companies such as Patagonia have launched Patagonia Worn Wear, and a collection constructed entirely from reclaimed fabrics aptly named Truth To Materials.