Gucci’s Artisan Corner
The Italian brand embraces its heritage and brings its artisanal techniques to a worldwide audience.
While it has come quite a ways from its humble Florentine beginnings, Gucci has never been a brand to lose sight of its origins. Over the past several years, it has regularly put on Artisan Corner workshops around the world in order to shine some light on its meticulous production processes and strict adherence to a Made in Italy ethos.
With a slate of gorgeous hand tools and master artisans straight from Tuscany, Signor Guccio Gucci’s 1920’s era atelier would certainly be proud. In addition to demystifying the manual-assembly of shoes, handbags and other accessories, the events also serve to underline the intended thoughtfulness and permanence of Gucci’s products. They are among many initiatives, like the Jaeger LeCoulture Masterclass we looked at recently, which highlight a definite move towards value-added transparency in how products are created, which is an especially refreshing counterpoint to throwaway fast fashion in the wake of recent factory disasters.
The most recent workshop was held at the flagship Bloomingdale’s on Lexington Avenue in Manhattan this month, with more stops planned for the near future.
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