A new documentary from director Lesley Chilcott
Codegirl movie challenges the stereotypical view of coding as a ‘boys only’ club. The film, shot around the world, follows high school-aged girls as they compete to create an app that will solve a problem in their community, and win Google's Made with Code campaign. 

“In the film, they size up their competition, interact with teachers and local mentors, learn to code, and pitch their ideas all in hopes of winning $10,000 in funding and support,” says Susan Wojcicki, CEO of Youtube, which has supported Codegirl by screening the film for free from November 1-5.

“Girls don’t see positive role models of other girls and women in popular culture,” she explains. “In a study of popular films in 11 countries, fewer than 20 percent of computer science or tech roles were held by women.”

Protein reported on this issue in The Gender Report, where we found that a more diverse workforce is more productive, creative and innovative.

Alphabet’s move towards gender positive marketing, using both Google and Youtube, demonstrates how a well executed campaign that engages with digital-first feminists can shift behaviour and have a positive impact on communities.