Google's ATAP (Advanced Technology and Projects) group have partnered with Levi's to produce a denim jacket with wearable technology woven into its microfibres.

The influence of wearable technology on the wider fashion industry can be measured in its practical effect on the lives of consumers. In short, if the technological additions do not add an immediate layer of functionality to the product, it can be read as an affectation.

Project Jacquard, a collaborative initiative from tech giants Google and fashion icons Levi’s, speaks directly to the purpose of wearable technology. By utilising capacitive microfibers, a range of garments can now be transformed into interactive surfaces capable of streamlining our everyday lives.

The first product from Project Jacquard comes in the form of a Levi’s Commuter denim jacket – aimed predominantly at cyclists – that will allow wearers to control their music, answer calls and even respond to messages. The jacket will be compatible with Google Apps such as Google Maps and Google Messaging, as well as Spotify and athletic activity tracking app Strava.

By weaving sensor grids, miniaturised electronics and imperceptible circuit boards into the jacquard fibers, the jacket is completely indistinguishable from other Levi’s clothing.

The jacket will be made available to consumers this autumn, although there is no word on how much it will set you back just yet.

Junya Wantanabe’s solar panel infused trench coat is another example of wearable technology’s growing influence on the world of fashion, stay tuned for more examples and visit the website to discover when Project Jacquard garments drop.