Bohemian-inspired womenswear brand Free People and YOGASCAPES, a premier wellness and experiential travel brand, have combined to create wellness themed FP Escapes.

In order for a collaboration to excel, authenticity and cohesion must come to the fore. A complimentary union further establishes the identity and ambitions of each brand.

One such example of this is the newly launched partnership of specialty, bohemian-inspired womenswear line Free People, and YOGASCAPES, a premier wellness and experiential travel brand. The two have combined to create FP Escapes, five bespoke travel experiences - available for women aged 18 and over - with wellness at their core. Each retreat includes a week's accommodation, daily yoga, and a specially curated menu of healthy vegetarian food. Guests will also receive $500 worth of Free People merchandise.

The initiative will see retreatants recharge, rest and heal in locations such as Spain, California and Peru. Travel and wellness are interwoven into the creative and cultural fabric of each brand, and therefore nothing included in this collaboration appears incongruous or superfluous.

As a lifestyle brand, being able to allow customers to fully immerse themselves in our brand felt like the next adventure. With FP Escapes we are able to engage our customers in a unique and authentic way, really bringing our brand ethos to life - Abby Morgan Director of Content Strategy & Brand Marketing