The music industry is changing. Technology has altered the make-up of music production and distribution irrevocably, and artists are having to adapt or risk falling behind. Musicians such as LA Priest and TCF employed an interactive online album experience with the hope of engaging fans more effectively. While PJ Harvey took a more physical approach, and invited her fans to observe the recording of her forthcoming album at Somerset House. It’s here that FKA Twigs’ latest venture takes its most apparent cues.  As part of the Manchester International Festival, Twigs and collaborators will create seven short films over a seven-day residency, and invite small groups of observers to witness the process. It's testament to Twigs' dedication to her art, and, considering her impressive output, is unlikely to disappoint. The project also ties into a shift in consumer behaviour that’s placing more emphasis on experience as opposed to material goods. We saw this with Hussle Money’s $1,000-priced album and we’re seeing it with twigs now. MIF’s line-up also includes names such as the seminal artist Gerhard Richter and Daman Albarn, the latter of whom will present a musical based on Alice in Wonderland.  The festival will run from 2-19 July.