Fiat have pulled out all the stops for their latest campaign, a collaboration with Gucci, which features short films created by their favorite cultural taste-makers. Fiat and Gucci's creative director Frida Gianni invited five of the most important international press editors to create a short film inspired by a special Gucci edition of their Fiat 500 car.

Franca Sozzani, Editor in Chief of Vogue Italy created, 'Reverse to Perfection,' starring Danish actress, photographer and writer Rie Rasmussen in a striking black and white film which switches playfully between past and present to a soundtrack by Beethoven. Jefferson Hack, Editor of Dazed and Confused and AnOther Magazine, created, 'The Race,' while Olivier Zahm, Editor in Chief of Purple Fashion magazine came up with, 'Polaroid Papillon', a film shot in the home of the late photographer Carlos Mollino about a woman reminiscing about past romances. Our favourite, however, has got to be the creation of director Chris Sweeney for NOWNESS, The Assembly Line, which sees Gucci high heels, handbags and perfume bottles transformed into car parts by a vacuum-forming machine.

The campaign is a great example of an auto brand connecting with a younger, creative audience in an engaging way. Check out all the videos below.