Today sees the launch of a ten day event program at Nike's 1948 London showroom. Until the 20th of October the Feel London exhibition will host a variety of workshops, performances and cultural events to celebrate the release of Nike's new Hyperfeel running shoe.

Acting as the finale to the internationally touring Nature Amplified show, Feel London features a host of talent, such as Universal Everything's Art + Science of Supernatural Motion, artist and sculptor Daniel Widrig, combining digital and physical sculpture, as well as other installations from the likes of Quayola, Natan Sinigaglia and Rhizomatiks.

The culmination of the event however is FEEL.TV, an online broadcast that sees Nike collaborate with Hellicar & Lewis to produce an exclusive, interactive show that will feature performances and appearances from a variety of talent including the Associate Artists of the English National Ballet, the London Contemporary Orchestra, Redlight (Live), and Run Dem Crew. The show will be aired at a special event on the 17th.

The exhibition is free and will be open to the public from Friday 11th - 20th October,
10am–6pm weekends
10am- 8pm weekdays (except the 11th and 17th when the space closes at 4pm)
Arches 477 – 478,
Bateman’s Row,
Shoreditch,
London,
EC2A 3HH