Fast fashion's loss is Hacked's gain
A new pop-up shop in Amsterdam upcycles big brands' waste
A new pop-up shop in Amsterdam upcycles big brands' waste
Designers Alexander van Slobbe and Francisco van Benthum want to slow down fast fashion. As part of their label Van Slobbe Van Benthum (VSVB) they’ve launched the Hacked collection, a line of upcycled clothing at Amsterdam’s Hôtel Droog.
Hacked reclaims the clothing of fast fashion brands, effectively using their leftover items, deconstructing the garments and designing them into new shoes, bags, knitwear and jerseys. This is all with the intention of providing an alternative to fast fashion chains. Hand stitched embroidery and time-consuming treatments add a sense of craft to the deadstock items of fast fashion labels; ultimately VSVB want to make customers more aware of the products they wear and how they’re produced.
As customers become more conscious of how their clothes are made, slow fashion as a concept is becoming more and more popular. While Hacked is about the products, Jamie Ortega’s Sumzine provides the inspiration to start thinking slow when it comes to clothes.
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