Reformation have launched a new service that makes recycling your clothes as easy as everLA based sustainable clothing label Reformation has created a new scheme whereby lazy customers, with good intentions, can do their bit for the planet. In order to encourage recycling, all Reformation orders will be sent with a RefRecycling shipping label to allow unwanted clothes to be returned to them with the minimum of effort – so customers simply open their order, and refill the box with their old clothes. In partnership with Community Recycling, Reformation will pick up and process customers’ unwanted clothes, preventing landfill and saving the water required to produce new textiles.      “Americans throw away 68lbs of clothing and textiles per person, per year, mostly because our garbage cans are closer than the nearest recycling centre,” explain the founders of Reformation. “The success of consumer-targeted sustainability initiatives will be determined by how effortless they are to adopt.”   The creators calculate that if every American recycled one T-shirt 210 billion gallons of water would be saved by reducing the need to create more. And that’s not all – as a reward for all the terrible clothes you’ll be giving them, $500 is offered as a prize for the worst of the outfits uploaded with the hashtag #outfitofthepast. With growing concern for the environment we've seen services that make doing your bit possible with the minimum of effort, including SunPort, a simple plug-in device that converts your power to renewables without any installation; and Soylent, a lazy way to get all the nutrients you need for the day, from a certified sustainable source: algae. Still hungry for more? Sign up for our weekly supplement featuring the latest news, profiles, features and innovation