Belgian creative branding and experience agency Dift is giving an abandoned school its last hurrah before it's knocked down to make way for luxury flats. For the Eyes/Nights Only project, Dift have enlisted furniture brands and designers including Artifort and Ikea to turn the rooms of Broelschool in Kortrijk into temporary hotel suites during Biennale Interieur 2014, creating an exhibition by day and a functioning hotel by night.

During the day visitors to the biennale can explore the spaces with the brands' latest offerings on show. Then at 9pm the exhibition closes so guests can get comfortable in their lodgings for the night. To furnish the rooms, the agency approached furniture brands to come up with interpretations of a hotel room using their own products – sometimes singularly, and sometimes in pairs or groups.

This is a good example of how brands are using hospitality creatively to attract customers in a post-Airbnb society. It’s also similar to A Place Called Home, where Airbnb commissioned Jasper Morrison, Patternity, Raw Edges and Studioilse to demonstrate the subtle differences between a house and a home at this year’s London Design Festival.