Enjoy Your Privacy was created by Leo Burnett Chicago for Norton Anti Virus to promote their new Mobile Security system, which gives you - the user - the power to remotely lock your phone and wipe a device so that personal information stays private.

The software, which was designed to prevent data theft in the event that your device is lost or stolen, acts as a safety net for technophiles, highlighting that private messages, emails and in some cases bank details are not always secure without the right protection. Producing an interactive digital video to illustrate this issue, the site hooks up your phone and computer in an integrated experience developed around the lives of 7 fictitious characters. The mechanism allows the user to weave their way seamlessly through the story, choosing a number of outcomes and revealing the character's sometimes sordid secrets unwittingly stored on their mobile devices.

As concerns over privacy mount, in part thanks to the recent revelations surrounding the NSA, it is comforting to see apps and software such as Just Delete Me and Enjoy your Privacy find solid footing in today's tech landscape.