Protein's own affiliated Earnest Endeavours music-led record / art label... and sometime members of the ever extending Protein Soundsystem will be debuting themselves and the upcoming label on Wednesday night LIVE at 9pm on the awesome London radio station / artist community Hepcat Radio. The extended family that includes Actress & Werk Discs, Hudson Mohawke & LuckyMe, James Pants & Stones Throw, Mweslee & Arkestra Discos, all hosted by the ever charismatic Mamiko Motto welcome Earnest Endeavours to talk about their imminent launch, their unique label ideals and signings. Including a team that includes an ex-Saville Row designer on web, The KDU creative director (taking time out of working with Kanye) on ID and the three founders whose CVs read Fabric, Dazed & Confused, Gilles Peterson's Brownswood Recordings.... and of course Protein. Big things.