Every artist dreams their music video will go viral, featured all over the web and getting millions of hits a day. New York internet artist and rapper Yung Jake has managed just that, but not in the way you would expect.

His new video e.mbed.de/d was released last week, and is a mind-blowing interactive viral experience. While he sings about his video going viral on multiple sites, we literally see it happen in real time on the e.mbed.de/d site. Click play and multiple browsers open up, allowing us to chart the video's rise to viral fame. From getting a mention on Justin Bieber's twitter it's suddenly propelled through YouTube and Facebook to feature on culture sites like Today and Tomorrow, Purple Diary and Creative Review.

The engaging project is a great hommage to our short attention spans, internet browsing culture and the whole social media game. Check it out for yourself here.