An ‘About Me’ section (in any context) is arguably the lamest blurb you will ever have to write. Only the most eloquent wordsmiths have even half a chance of conjuring a charming and/or accurate portrayal of themselves, and they are seldom 'bubbly', 'easy-going' or 'genuine'.

While the market may seem saturated, there’s always room for one more dating app, especially one that does away with the dreaded personal profile. Instead of pitching yourself (in as many words), on Dreamcliq you have to sell yourself entirely with images. While on the face of things, this sounds like a dating app for brain-dead-good-lookers, users are encouraged to upload images that convey their interests and personalities. Rather than being told that someone likes movies and nights out, potential suitors can see at a glance which movies and where - much like a Pintrest for dating.

The service is free to sign up to - users only pay when they find someone they want to ‘cliq’ with. There is a small charge ($2.50) for the first message, but that means no spam, and after that it's free to message that person thereafter. In theory this should encourage users to adopt a more fastidious approach than the ‘numbers game’ of certain other dating sites.

It's also interesting to see social media models, in this case Instagram, seep into the dating game like this.