Technological advances in virtual reality are raising questions about how we measure the authenticity of an experience. Questions like 'if a virtual experience feels as genuine as the real thing, then is it any less real?'

Combine those advances with immersive devices like the Oculus Rift, and you have a pretty decent set of tools for creating some very convincing artificial experiences.

Soft drink brand Mountain Dew have made the most of these breakthroughs, and for the tenth anniversary of their street sport competition, the Dew Tour, they've created a fully 360º, VR film that lets viewers skateboard alongside some of the world's best skaters. To create the Dew VR Skate Experience, the creators, Firstborn, had to build an entirely new pieces of equipment, including a 12-angle, multi-directional 3D camera rig, portable enough to follow the pro-skaters on their route through Las Vegas, as well as a location-sensitive boom mic that could locate the direction every sound it recorded.

As ideas like this become more commonplace, it doesn't take huge leaps in imagination to think that soon, consuming entertainment will be less about 'watching', and more about 'experiencing'.