With plastic notes potentially being introduced in 2016 and the Bitcoin becoming an ever more viable means of transaction, the banks must be fearful of the news that a new Marc Jacobs pop up shop has taken the inevitable step of placing the value of currency in hashtags. No money will change hands at the Daisy Marc Jacobs Tweet Shop (open during New York Fashion Week), where the use of #MJDaisyChain can earn you Marc Jacobs fashion items and accessories.

The media friendly space will encourage customers to spread the word on Facebook, Twitter and Instagram, and competitions will be set up giving away Marc Jacobs accessories to heighten the shops social impact. It’s a smart move designed to maximise a presence over the course of two days and takes the notion of what a pop-up shop can do to another level, but could it set a precedent on future high street trading?

Daisy Marc Jacobs Tweet Shop will be open from Feb 7-9 in SoHo at 462 West Broadway.