“We focus on quality in production by collaborating with modern experts, fanatics and obsessives to craft world class products,” say the owners of the new restaurant, Craft London. “Both the restaurant dishes and the products are created using almost exclusively British produce bought from farmers we know well, always handled with a light, modern, touch.”

It’s this combination of a modern sensibility and local emphasis that makes Craft a restaurant that’s setting British, seasonal food as its main agenda.

Craft is lead by chef Stevie Parle (ex-Moro and River Café tutelage). Much of the food from the menu is grown on adjoining land, and Parle’s insistence on British produce means that in-house meat smoking and curing are common occurrences. It's all done in the name of fresh, local produce. The British-led menu even extends to the restaurant’s interior, which acclaimed industrial designer, Tom Dixon OBE, has crammed with Scottish tweed, British limestone and London-designed furniture and lighting.

Craft London is about more than just localism. The emphasis on carefully-sourced food is part of a growing shift to sustainable consumption. The shift’s not just in food, but also fashion, with consumers seeking out more ethical choices when it comes to their purchases.