Recently opened Coutume café, located in the 7th arrondissement of Paris, is a cross between a roastery and coffee shop. Its design differs greatly from the typical Parisienne café and it breaks with tradition in terms of the ritual of coffee drinking. Offering only a small selection of organic brunches and pastries to keep the focus on coffee, the café is set up like a laboratory, with stripped walls, bare lightbulbs, white tiles and industrial machinery on show and functioning. The coffee itself is prepared via four different methods: espresso machines, siphons, conical drips and unusually, through cold-drip apparatus. People are becoming more and more discerning about their coffee, often choosing to reject chains in favor of local coffee houses and blends. Coutume café taps into this, and the knowledge and expertise surrounding the coffee is apparent in every corner. Staff are dedicated to and passionate about their art form and encourage customers to get involved, celebrate and learn about the process, making it an active rather than passive coffee drinking experience.