Coca-Cola is famous for memorable campaigns that the idea of 'happiness' has been always at the heart of.
The brand has just teamed up with a young Japanese DJ and inventor Jun Fujiwara and OgilvyAction, launching Coca-Cola Remix bottle in Tokyo. The project is part musical, part social experiment. A sound-recording device was embedded into a standard Cola bottle, which was then taken on a tour of the city. It recorded everyday sounds on the way.The bottle was then able to play back the remixed version of collected aural snippets, which were overlaid with Coca-Cola’s familiar ‘pshhh’ sound.  These noises have also been made into ringtones. The music videos made by Jun can be watched on the campaign's YouTube Channel.