A new app offers sixty second audio summaries of the day’s best news stories
“We view ourselves as a 'digest' - something you tune into once a day on your morning commute,” says Grace Regan Clippet’s CEO and co-founder. “We chose to do 10 stories, once a day because we wanted to offer an alternative from the plethora of news available on line.”
For some time now, news apps have been condensing their content into digestible nuggets, but these nuggets are still listed by the bucket load and require a good deal of sifting through. It then usually takes longer than a minute to get the gist of the story. The Clippet app hopes to engage a millennial audience that has become accustomed to this short-form media but hopes that by curating the news as an audio file, the format will immediately engage consumers.
Clippet’s content can be also downloaded in advance so it doesn’t eat into the listener’s data allowance, and clips can easily be shared on social networks.
“It makes complete sense for mobile content consumption - reading news articles on a tiny smartphone screen is impractical - audio is hands free and data-light, making it perfect medium to consume information on-the-go,” says Regan. “With Clippet you get a sense of completion - a rare feeling in the world of news and one that harks back to the newspaper days.”
We’re seeing a number of alternative news formats. At the other end of the spectrum, Coda Story strives for completion by providing unique depth, one crisis at a time.
Clippet
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