CinePrint
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Lexus have just released a new magazine-print ad that takes a step into the world of digital.
Lexus have just released a new magazine-print ad that takes a page out of the world of digital.
The ad uses new CinePrint technology that allows a static image to become animated when combined with a digital screen. When placing an iPad behind the Sports Illustrated page, the light from the screen shines through bringing the image of the car to life. It's a nice application of merging the realms of digital and print, and making a typical car ad that much more interactive and engaging.
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