In celebration of their 60th anniversary, French luxury label Chloé is hosting an exhibition inspired by the alphabet. The event includes a physical component located at Palais de Tokyo in Paris, as well as a series of 26 videos currently rolling out at chloe.com. Watch "E / Embroidery" by Mary Clerté, the last of the initial five letters to premier (C H L O E), above.

We're all for a brand patting itself on the back with projects like this, especially if that brand makes nice things and has a rich history. Other examples include The Forty Story, Levi's Timeline, 100 Legendary Trunks, and Nike Graphic Art Studio Show.