Cheers to International Beer Day
We raise a glass to the brewers who’ve caught our attention of late
We raise a glass to the brewers who’ve caught our attention of lateBeer has been present at a lot of good times. It’s believed that the amber nectar dates back to the early Neolithic or 9500BC when cereal was first farmed. It could be argued then that Beer has been a part of more fun than anything. And, since 2008, beer guzzlers around the world have being paying their respects to the drink most synonymous with good times on International Beer Day. So to mark the occasion we thought we’d raise a glass to the brewers who’ve caught our attention of late. Cheers!Feminist BrewIn response to the seemingly perpetual problem of sexism in advertising, a team of creatives in Brazil has launched a feminist beer, Cerveja Feminista (an Irish red ale to be precise). The campaign takes particular aim at the beer industry for having long objectified women through its marketing. Petrol HeadNew Zealand beer brand DB Export has created a biofuel made from a by-product of beer. An initial 300,000 litres of the fuel, which is made using ethanol produced after brewing DB Export beer, has been created and will be sold in Gull petrol stations. The fuel emits 8% less carbon than traditional petrol, claims DB Export, and performs just as well. Perfectly Sloshed Scientific studies suggest that at an alcohol level of precisely 0.075%, the average person produces their most creative thinking. With this in mind, CP+B Copenhagen and Rocket Brewing Company have created The Problem Solver, a hand crafted IPA, designed not to get you drunk but to get you in the perfect state for solving problems. Designer AleLondon based designer Freddie Paul created the Beer Tree, a gravity fed home brewing kit that not only streamlines the brewing process but stylises it as well. Beer Tree concentrates on the brewing process as something to be enjoyed and celebrated. Paul has paid particular attention to the aesthetic hoping to encourage users to keep the tree on display in their homes. Heritage StoutBeer at Spritmuseum in Stockholm is a celebration of Swedish brewers where visitors can explore and develop their beer taste buds. Along with presenting information about the different types of beer and their various components, visitors can smell and explore the ingredients to uncover what it is that makes a great craft beer.
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