The New Museum’s art and technology incubator celebrates its inaugural class

From the 10th of July at Red Bull Studios New York you can catch the work of New Inc members such as Emilie Baltz, REIFY, and Newhive with projects that investigate new forms of visual and musical expression. On July 14 there'll be a Demo Day in which members present their start-ups and key projects, followed by an interactive showcase of collaborative projects.

Among the many projects showcased is Erica Gorochow, of creative studio PepRally, and Charlie Whitney’s Specimen, a game about colour perception for the iOS platform. Players pick matching colours from a pool of swimming ‘specimens’ which become more and more difficult to differentiate. Only the most trained eyes will make it through all 6 spectrums.

For the audiophiles, Reify,a platform that turns sound into tangible objects, have been working to develop a tool for visualising sound through 3D printing. Reify transforms music into physical sculptures and allows viewers to play back the music from the sculpture with 360° visuals via an augmented reality mobile app.

The Protein commissioned project with Odd Division and Little Dragon created a music instrument out of Samsung mobile phones. The instrument was unveiled during a live performance on the New Museum rooftop; at the New Inc Showcase, visitors can view the instrument along with a video of the performance.

And if you’re looking for a memento from the event, check out Annelie Berner’s Airylight in The Gift Shop. AiryLight is a kinetic light that displays realtime local air quality data through the patterns it projects on the ceiling above.

The New Inc end of year showcase takes place from July 10 – 30 at Red Bull Studios New York