On Tuesday December 8th we hosted our latest Breakfast Briefing at Shoreditch House, in which we presented our key findings from this year's Protein Audience Survey.

This year's survey investigated Early Adopters, who define and shape the consumer landscape through their behaviour. Affluent, creative, highly networked and tech-savvy, these are the people that brands are trying to reach and influence.

The presentation introduced attendees to new ideas and agendas that will determine the year ahead. Using case studies, statistics, analysis and video interview footage we gave a unique and dynamic insight into forthcoming trends - all the while eating delicious miniature pastries.

There are eight key drivers that fuel the every day decisions of the Early Adopter, including Instability, Information Age, Fading Materialism and being Time Poor. It transpires that 50% of our audience would rather save time than money, and advancements in technology have raised their expectations on services. "Next day isn't good enough. They want immediate access and constant contact." explained senior strategist Sarah Johnson. These technological advances can have detrimental impact on the Early Adopters, too, with 65% of them overwhelmed by the amount of information they consume. Media is now required to become less of a passive experience and instead respond to the audiences needs. You can find out much more by getting your hands on the Audience Survey from the Protein Store.

Thank you to all who came down, we look forward to seeing you next time.