More and more artists are looking at ways to shake up the traditional music video format, a format that’s often very expensive and rarely that memorable.

For their latest single ‘Catch A Break’, New York based band Superhuman Happiness have created in interactive music video experience, showing how life experiences could be contained in a Craig's List-esque message board.    

The project (which only cost $1000) is a collaboration between the band and students from 72U, an intensive learning experience curated by advertising agency 72andsunny. Using interactive technology on a web-based platform, the viewer is the visual curator of the music video as they are encouraged to explore and experience a faux public message board embedded with over 150 real human moments, from mirth to misery, the video includes all facets of human life.

Last week we saw Possibilia, a film that let the audience move seamlessly between scenarios as many times as they like by clicking the thumbnails of different vignettes around the screen.