Online services, with all their instantaneous responses and on-demand functionality, have perhaps spoiled us, as now, offline services have a much higher standard to meet. We expect to get what we want as soon as we realise we want it. One new start-up that's aiming to meet the new demands of consumers is Caarbon, an on-demand valet service that intends to put an end to the problems of parking your car in the city.

Rolling out soon in San Francisco, the service will allow users to arrange where and when to meet your valet through the Caarbon app. They will then take the car off your hands and drive it to a designated car park, where it's held for an hourly fee until you need it back, where it's returned to you for you to drive home.

It's an interesting new development in both how we think about transportation convenience – it could potentially be as disruptive as services like Uber – but also another example of the emergence of convenience culture, a trend we examine in our latest Audience Survey.