We announced a short time ago that our first Protein Audience Survey had arrived back from the printer. Now we've uploaded a preview to let you see what's inside, and made the full report available for purchase in our store. The Protein Audience Survey analyses the tastes and behaviours of the 80 million-strong Protein audience of consumers. It's based on a quantitative and qualitative survey conducted with over 3,000 people who visit influential websites such as Dezeen, Fact Magazine, LOOKBOOK.nu, RCRD LBL, Superfuture and We Heart It. From the use of different media to attitudes on local food issues, the survey is an overview of how these consumers live their lives. The report is separated into seven sections that focus on areas of technology, food & drink, online, entertainment, travel, fashion and music. Each section interprets the survey data with data visualisations and editorial analysis to help you understand the mindsets and behaviours of this key set of consumers. To give you a taste, we’ve uploaded the introduction, methodology and two of the report’s sections. If you’d like to see the rest and purchase the report, please visit our store.
Buy the Protein Audience Survey 2011
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