To celebrate the launch of their new flagship store in Taipei, the brand's biggest store in the Asia Pacific region, Burberry has pulled out all the stops and created the Burberry World Live experience. In an immersive 360 degree cylindrical space, guests are plunged into the brand's world in all its glory - the heritage, fashion and weather.

The multi-sensory event blurs the physical and digital dimensions of the brand by combining film projected on all walls showcasing the Burberry collection with live music and interactive, simulated British weather. Light flashes mimic lightning while 'wind' tosses umbrellas across multiple screens and the sounds and visuals of rain pound the ceiling. The concept of Burberry Weather ties into the signature rainproof trench coat the brand is famous for.

The live event, soon to come to London, Hong Kong and Chicago, is a great example of how luxury brands can connect with their audience in an engaging and innovative way. Check out the pictures below.