It's no secret that Google is more than a global search engine. Through their ART, COPY & CODE initiative, Google sets out to re-imagine advertising in the digital world through a series of digital experiments.

Google's first collaboration in the series is with iconic British luxury brand, Burberry. The campaign, Burberry Kisses, allows Chrome and mobile users to send an imprint of their actual lips to their partner from anywhere around the world. Depending on the sender's and recipient's city, the kiss imprint will be marked on a post card and sent on a journey through a scenic view of city skylines and Google street views. Burberry's hopes for the project was "to connect the Burberry family" and give modern day technology a little bit of heart and soul.