Why are there so few well known designers and brands from China? That was the burning question that inspired the idea behind Bundshop, a new Shanghai based design venture determined to wash off the bad quality of the ‘Made in China’ tag.

The online platform, set to launch next month will showcase “something the world had never seen before: emerging design and independent brands” from China, promising to make a new design available every 24 hours. Sourcing and supporting both new talents and established brands, the Bundshop team will work closely with the designers, helping them to develop their brands and provide a unique opportunity to sell their work.

An interesting aspect about the ecommerce site is that it will include editorial content, telling the stories behind the products and the people who made them.