With the Olympics well underway, and team GB clocking up the golds, we can’t stop thinking about how brands could be doing a bit more in sport.

In fact, it’s more than just sport. It’s how any brand can use physical activity, community-minded play and real-world gamification to engage today’s 18-35 year olds.

Next week on Thursday 9th August we’re devoting a Breakfast Briefing (our monthly morning dose of trends, ideas and insight) to the idea, and uncovering the best ways that brands can compete, play and challenge in order to win friends and fans. We’ll explain why now is the time for some good ol’ fashioned competition – as well as some much needed digital downtime.

Come join us. You know the deal: if you’re a Protein OS Pro member just hit us up at . There’s limited places, so be quick.

Bring a notepad and open-mind. We’ll bring the insight and croissants.