Swipecast is a new app that connects models with clients as easily as UberPeter Fitzpatrick founder of modelling agency Silent Models has launched a new app being described as the Uber for modelling. “We’re using technology and design to vastly simplify the task of casting, booking and paying models, directly from your phone,” explains Fitzpatrick on the Swipecast website. The app allows photographers, designers, stylists and brands to book models directly, bypassing traditional agency middle men. While agencies traditionally charge a 33% commission and clients regularly take up to 90 days to process payments, Swipecast pays models 90% of the total fee for a job — taking only a 10% commission — and processes payment within one to two days. On both sides of the marketplace, models and clients are vetted and verified and as with Uber, there is also a two-way rating system. Fitzpatrick believes that the fashion business is ripe for the same kind of disruption that “sharing economy” start-ups like Uber and Airbnb have brought to the taxi and hotel industries, generating huge valuations in the process (Uber is currently valued at $50 billion, while Airbnb is valued at $25.5 billion). The fashion industry, for so long operating behind closed doors is becoming digitally democratised. Protein Journal’s current cover star Nick Knight has revolutionised the industry with SHOWstudio, not least by bringing runways online but by providing what is the most complete platform for fashion today. Still hungry for more? Sign up for our weekly supplement featuring the latest news, profiles, features and innovation