Skip to Navigation Skip to Posts Skip to Content
Protein XYZ Protein XYZ
  • Home
  • - Membership
  • Become a Member
  • Book a Demo
  • Sign-in
  • - Sections
  • Seeds
  • Supplement
  • Forums
  • Reports
  • Briefings
  • - Network
  • Store
  • Agency
  • Studios
  • - XYZ
  • About
  • Contact
  • Contribute
Socials
Become a MEMBER
Protein XYZ Protein XYZ
  • Home
  • Tags
Beyond Age
Observations

Beyond Age

Sarah Pearson Sarah Pearson May 19, 2015 4 min read
  • Share on X/Twitter
  • Share on Facebook
  • Share on LinkedIn
  • Share on Pinterest
  • Email

‘Age-appropriate’ is becoming a less meaningful term as attitudes shift. Now acting your age can mean pretty much anything

Beyond Age

At least since Shakespeare set down his Seven Ages of Man, which compares life’s progression to the acts of a play, people have tried to make sense of their lengthening lifespans by dividing them into phases. As Shakespeare would have it, one stage is for lovers, another for soldiers, and another is for judges. Finally, ‘second childishness’ awaits.

More recently, the descendants of Freud have attempted similar work. In the 1950s, psychoanalyst Erik Erikson elaborated an eight-stage model of human development, with each stage marked by a crisis and an existential question.

The crises faced between the ages of 18 and 39 are concerned with finding love, and those faced between the ages of 39 and 64 are focused on making life count. People aged 65 and older are said to be looking back on their lives – with contentment or despair, but without a sense of future agency.

While these linear progressions offer the reassuring sense of a natural order, they can seem quaint today. People are now pursuing their passions early in life and staying active and healthy into their later years, enjoying many potentially productive years to be structured however they see fit.

Not withstanding a few moralisers still wagging their fingers at Madonna, there’s no longer any such thing as acting your age.

We now live in a world where an 18-year-old can look back on a career building a media empire, as seen in our story on page 58. At the other extreme, an 86-year-old can achieve viral celebrity and nearly a million Instagram followers with meme-ready fashions and the tagline ‘stealing your man since 1928’. (Follow her @baddiewinkle, if you’re interested).

This post is for MEMBERS onlyPAID tier

Become a MEMBER to enjoy full access to all SEEDS, FORUMS, REPORTS and BRIEFINGS.

Become a MEMBER

Already have an account? Sign in

Want to go deeper?

Get a consultation session with a Protein AGENCY strategist who will help you to interpret what this SEED means for your brand or category:

Book a DEBRIEF
Protein XYZ Protein XYZ

A cultural intelligence platform powered by a decentralised research community of 400+ global experts.

  • Home
  • - Membership
  • Become a Member
  • Book a Demo
  • Sign-in
  • - Sections
  • Seeds
  • Supplement
  • Forums
  • Reports
  • Briefings
  • - Network
  • Store
  • Agency
  • Studios
  • - XYZ
  • About
  • Contact
  • Contribute

© 2026 Protein XYZ Ltd. All Rights Reserved. Protein® is a registered trademark of Protein Holdings Ltd.
Feed
Seeds

'We’ve oversaturated memes'

Apr 28, 2026 8 min read
Seeds

North African Football, Decoded

Apr 23, 2026 5 min read
Seeds

The Year Joy Broke Through

Apr 21, 2026 4 min read
Seeds

What’s Next For Memes

Apr 16, 2026 3 min read
Seeds

The Pop-Up Problem

Apr 14, 2026 9 min read
Supplement

#725 | Memes, Backrooms & Aliens

Apr 10, 2026 3 min read
Forums

Do Memes Still Matter?

Apr 9, 2026 5 min read
Seeds

Craving Aliens

Apr 7, 2026 5 min read
Seeds

Fast, Furious, Frictionless

Apr 2, 2026 4 min read
Seeds

Inside SEED Club #4

Mar 31, 2026 10 min read
Load More You've reached the end of the list
  • Home
  • Become a Member
  • Book a Demo
  • Sign-in
  • Seeds
  • Supplement
  • Forums
  • Reports
  • Home
  • - Membership
  • Become a Member
  • Book a Demo
  • Sign-in
  • - Sections
  • Seeds
  • Supplement
  • Forums
  • Reports
  • Briefings
  • - Network
  • Store
  • Agency
  • Studios
  • - XYZ
  • About
  • Contact
  • Contribute
Socials
Seeds

'We’ve oversaturated memes'

Apr 28, 2026 8 min read
Seeds

North African Football, Decoded

Apr 23, 2026 5 min read
Seeds

The Year Joy Broke Through

Apr 21, 2026 4 min read
Seeds

What’s Next For Memes

Apr 16, 2026 3 min read
Seeds

The Pop-Up Problem

Apr 14, 2026 9 min read
Supplement

#725 | Memes, Backrooms & Aliens

Apr 10, 2026 3 min read
Forums

Do Memes Still Matter?

Apr 9, 2026 5 min read
Seeds

Craving Aliens

Apr 7, 2026 5 min read
Seeds

Fast, Furious, Frictionless

Apr 2, 2026 4 min read
Seeds

Inside SEED Club #4

Mar 31, 2026 10 min read
Load More You've reached the end of the list
Become a MEMBER