It wasn’t long ago that we were marvelling at Night Walk, an immersive digital tour through Marseilles that utilises the full arsenal of Google’s capabilities. It would appear Chrysler also took note, having since employed Google street view to map out their 500,000 square foot factory.

Chrysler has launched Beneath the Surface, a 4D virtual reality experience that takes Oculus Rift headset wearers inside the production process of its new 200 model. The American car manufacturer believes that visiting a showroom and test-driving a car doesn’t give potential buyers enough of an insight into what is, for most of us, one of the more serious purchases we’re likely to make.

Premiering at this years Los Angeles Auto show, the four-minute virtual tour, created by agency Wieden + Kennedy Portland, in partnership with production agency Stopp, and creative agency MPC Creative, illustrates how. according to Chrysler, dedication to superior production processes translates into a better driving experience.