Beer Tree from Freddie Paul on Vimeo.

It’s usually safe to assume that if someone’s brewing beer from home, they’ve got a slightly unhealthy predilection with the stuff. Much of this assumption is based on how unsightly the whole operation is - a grubby old demijohn ain’t that easy on the eye.

While craft beer is all the rage and DIY culture continues its steep ascension, a savvy move would be to give the home brewing kit a much-needed makeover. Having spotted this gap in the market, London based designer Freddie Paul created the Beer Tree, a gravity fed home brewing kit that not only streamlines the brewing process but stylises it as well.

Beer Tree concentrates on the brewing process as something to be enjoyed and celebrated. The process can be completely visualised from start to finish, involving the user more than traditional kits. Paul has paid particular attention to the aesthetic hoping to encourage users to keep the tree on display in their homes.

Brewbot is another product hoping to cash in on the craft beer/maker revolution, only this time a smartphone app acts as a remote to tweak the beer as it brews.