Beats are taking on the world of music streaming services with their latest venture, Beats Music, an intelligent streaming service that can curate, anticipate and create predictive personalised playlists tailored to your current mood and surroundings.

Positioned to challenge services such as Spotify and Rdio, for just $15 a month the service caters for up to 5 family members. A completely new way to experience music, it predicts what you want to listen to by asking you what you’re doing, where you are and who you’re with. With this information it comes up with its own customised playlist tailored exactly to those specifications, relieving the listener of the burden of constantly changing song or playlist and introducing an element of spontaneity into the listening experience.

The revolution surrounding the way we listen to music is taking shape in many forms, take the Jalapeño Beat Maker for example, the wearable device that changes the track based on your movement. Beats Music represents the next frontier in music; figuring out not just the kind of music people like, but what kind of music they like in specific settings, situations, and moods.