The next logical step in online shopping, Avenue Imperial is a new virtual shopping platform that offers shoppers the chance to walk in and around their favourite stores, purchasing as they browse.

Bridging the gap between the physical and virtual experiences the concept fuses together online and offline shopping, offering shoppers a chance to explore stores from anywhere in the world. Acting as more than just a product catalogue for their online visitors, Avenue Imperial is an engaging, inspirational and personal experience to enhance online retail therapy. There has been a lot of talk lately about how retailers are recognising the need to bridge the gap between the online and offline shopping experience and by fusing together new technology and high definition panoramic photography, consumers can now completely immerse themselves within a store with a new and innovative function that brings e-commerce to life and encourages natural elements of discovery, usually only experienced only when physically shopping.

Much like last year's Marc Jacobs Tweet Pop-Up Shop which encouraged shoppers to tweet in exchange for product, Avenue Imperial is the latest effort to shake up the e-commerce and retail experience to offer a new, seamless and immersive service. Now live at START London and The Corner Berlin, with stores in Milan, Paris, NY and LA soon to follow, it's worth checking out.