Avaunt
A premium-quality adventure brand, incorporating a biannual print magazine, digital platform and a global events series
What is Adventure? from Avaunt Magazine on Vimeo.
A premium-quality adventure brand, incorporating a biannual print magazine, digital platform and a global events series
“After spending so much time isolated in frozen wildernesses, it’s been a real joy collaborating with such a talented and experienced team, and to be creating a beautiful, tactile thing rather than just leaving ski tracks in the snow,” says Ben Saunders (pioneering polar explorer and a record‐breaking long‐distance skier) about his first foray into print.
Saunders, along with the team behind Port Magazine, editor Dan Crowe and creative director Matt Willey (despite their experience), will be entering unchartered magazine territory, – appealing to people interested not only in adventure, but the greater world around them. The biannual magazine will feature some of the world’s most authoritative figures in adventure, science, film, politics and literature with accessible and timeless examples of adventurous style and fashion.
“There is a bit of overlap with Port in terms of editorial but as we watch Avaunt develop we will see a much greater interest in innovation, adventure, nature and science,” says Crowe. “They are pleasingly of the same family, but sufficiently different to have separate identities.”
To compliment the magazine, the brand will have a strong online presence and Avaunt Events will follow in October. Dedicated to sharing accounts of adventure, endeavour and discovery, mountain or through a microscope, Avaunt Events (at the Royal Geographical Society and The Royal Institution in London) will be a two‐day adventure in itself.
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