In a world where the self has long been the centre of gravity, are we witnessing a shift towards a new era — a post-individualistic age?
From the rise of collective movements to the reimagining of community structures to fandoms becoming a pervasive and powerful force in culture, there are growing signs that the age of hyper-individualism may be giving way to something new. But post-individualism isn't a simple case of neo-collectivism.
While the internet allows us to embody multiple digital selves, challenging traditional notions of individual identity, it's also fuelling a loneliness epidemic and a friendship recession. We're more connected to our many selves than to each other. So what does a post-individualistic age look like? And how can brands navigate this new reality?
