Are we entering a Post-Individualistic age?

In a world where the self has long been the centre of gravity, are we witnessing a shift towards a new era — a post-individualistic age?

From the rise of collective movements to the reimagining of community structures to fandoms becoming a pervasive and powerful force in culture, there are growing signs that the age of hyper-individualism may be giving way to something new. But post-individualism isn't a simple case of neo-collectivism.

While the internet allows us to embody multiple digital selves, challenging traditional notions of individual identity, it's also fueling a loneliness epidemic and a friendship recession. We're more connected to our many selves than to each other. So what does a post-individualistic age look like? And how can brands navigate this new reality?

Our panelist will be:

• Yancey Strickler, CoFounder and Director of Metalabel and former CEO of Kickstarter
• Kei Kreutler, a writer and researcher interested in how cultural narratives of technologies shape their use
• Jack Self, architect, strategist and Founder and Editor-in-Chief of Real Review

 You'll walk away with an understanding of:

• The forces challenging individualism and giving rise to post-individualism
• The impact of post-individualism on concepts like identity, self-expression, consumption and community
• Strategies that brands can use to navigate a post-individualistic world

Protein FORUM is a monthly event series where we delve deeper into topics that we've been exploring on Protein.xyz. We'll share our point of view, as well as invite key voices from our community to weigh in with their thoughts and expertise. 

Protein AGENCY is a global brand consultancy helping brands make better, more impactful decisions. You can read more about us here, and see some of our work here.