In a world where the self has long been the centre of gravity, are we witnessing a shift towards a new era — a post-individualistic age?
From the rise of collective movements to the reimagining of community structures to fandoms becoming a pervasive and powerful force in culture, there are growing signs that the age of hyper-individualism may be giving way to something new. But post-individualism isn't a simple case of neo-collectivism.
While the internet allows us to embody multiple digital selves, challenging traditional notions of individual identity, it's also fueling a loneliness epidemic and a friendship recession. We're more connected to our many selves than to each other. So what does a post-individualistic age look like? And how can brands navigate this new reality?
Our panelist were:
- Yancey Strickler, CoFounder and Director of Metalabel and former CEO of Kickstarter
- Kei Kreutler, a writer and researcher interested in how cultural narratives of technologies shape their use
- Jack Self, architect, strategist and Founder and Editor-in-Chief of Real Review
You'll walk away with an understanding of:
- The forces challenging individualism and giving rise to post-individualism
- The impact of post-individualism on concepts like identity, self-expression, consumption and community
- Strategies that brands can use to navigate a post-individualistic world
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Discussion