ARART
This augmented reality app gives classic artworks, books and CDs a new digital lease of life.
ARART is a new application that brings art, music and novels to life. Through the use of augmented reality technology, Japanese artists Kei Shiratori, Takeshi Mukai and Younghyo Bak, breathes life into objects, creating a new platform to experience and interact with artistic creations.
The app works using pre-configured software, which when pointed towards a painting, unfolds a new digital story. Iconic paintings from Da Vinci, Van Gough and Vermeer have been giving a refreshing twist through this technology. The app also brings characters from books to life such as the White Rabbit from the children’s classic, Alice in Wonderland. For music listeners, even CD’s can be manipulated and virtually played, with full control of the tracks from your iPhone. Moreover, even if they can't get to the original artworks, users can download the ARART application and experience the simulations at home simply by pointing the app towards the pictures posted online.
Over the past few months we have featured other interactive design projects such as The Silent History that explore how digital technologies can enhance traditional creative mediums. This is another interesting example pushing the boundaries of how art, books and music can evolve in the digital world. Check out the video above for more info.
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