Tokyo-based agency PARTY has wowed us again. The creative company has collaborated  with Japanese band Androp to create an interactive music video for their latest single ‘Bell’. This isn’t the first time the two have paired up for projects; we recently featured the video and website they produced for the single ‘Bright Sirens’ where 250 camera flashes were used to create a light animation. This time PARTY has created a music video that is simultaneously a video game. The game begins when users head to the website where they type in a message. The words typed are used to shape a typographic illustration of an animal. Then players guide their animal through obstacles, avoiding the attacks from enemies who knock letters off their animal. Watch the game in action (above) and head here to play yourself. Musicians are increasingly pushing creative boundaries with projects like this that provide interaction with their fans.