The appeal of unusual, pre-packaged products that arrive on your doorstep at regular intervals must be really catching on because here we have yet another subscription service. However, unlike surprise gift service, Not Another Bill and the themed, luxury packages of Svbscription, Amabam aims to deliver something far less tangible.

Every month subscribers are treated to a new delivery (or 'Bambox') of materials and guides to help them develop a brand new hobby and potentially spark a lifelong passion. From learning how to begin a career as a comic book artist to mastering the skills of bartending, Amabam will give people the choice of switching courses if the current one isn't floating their boat.