Musicians OK Go have teamed up with Google to create a music video for their latest single, All Is Not Lost. The HTML5 Chrome Experiment uses the Google Chrome browser to create a new musical experience, featuring a series of small webpage windows that split and divide. The viewer has the option to insert a word before the video starts which is placed into the dancing video.

Musician and technology developers have been exploring the possibilities of creating creative partnerships lately with projects such as Bjork’s Crystalline app. With the success that these partnerships seem to offer each other it would seem that they mark a new chapter in the way we consume and experience music.