Australian skincare brand Aesop has just opened a new London store in Soho.

Renowned for providing quality products through consistent skincare research and conceptualising unique blends, Aesop has opened its latest store in the cultural district of Soho. Justifiably proud of its signature, this is expressed within the store's interiors.

Aesop reemphasises its focus on quality ingredients with the simple yet effective display of products stacked on intermitting shelves. Reminiscent of a laboratory, the open layout provides an environment that encourages visitors to look around the store and ask for help as they would a chemist. The use of enamel throughout the interiors also highlight this theme of biological care whilst showing Aesop's attention to detail.

To achieve the store's design concepts, the brand demonstrates an appreciation for both design and surroundings. Instead of choosing buildings that will need to be stripped of original fixtures to adhere to certain requirements, Aesop aims to find locations to build upon with designers and architects to enhance rather than disfigure. As a result, Aesop maintains its conceptual ideas that focus on the intrinsic qualities of core elements through its products and its stores.