As we mentioned in our Health Report (available to download for free here), the way people view healthy lifestyles and their approach to exercise is changing. Young health enthusiasts are avoiding high-street gyms and focusing on new, exciting ventures such as juice bars, running groups and re-considered gyms that place greater emphasis on design and style.

Based at the brand's office in Herzogenaurach, Adidas' recently opened gym is a perfect example of this. Transformed by visual communications agency Büro Uebele, the bold, colourful letters, words and numbers hold unobtrusive messages and meanings. For example, the number 54 references the year Germany first won the world cup, alongside number 13 worn by prolific goalscorer Gerd Müller.