As Ad Ops Senior Executive, you will be the primary lead for the activation of all non-paid social campaigns, digital campaign trafficking, weekly optimizations, and of all campaign reporting. These responsibilities will apply to our main retainer client, an iconic fashion brand, well established amongst influencers and millennial (don’t think high-end luxury, think cool and premium).  In more details:
Ad Operations

  • Responsible for the smooth implementation and management of advertising campaigns (digital, offline, influencer lead, experiential, etc.)
  • Carrying out regular and ad hoc tasks specific for your discipline and client as directed by your line manager and team - this includes:
  • Management from start to finish of the activation of any campaigns, with core focus being digital ones
  • Lead trafficking process, generating efficient campaign structures within ad-servers & other supporting platforms
  • Technical digital implementation: Ensuring proper set-up of click-through URLs, assigning ads on correct placements, QA’ing ad reference tags with publishers, managing Flash, jpeg/gif and click-command tags for site-served campaigns
  • Being pro-active: you take an active role in helping your team to get their work done better and more quickly; bringing your energy, enthusiasm and ideas.
  • Become an expert in digital technology, ad operations best practice and data tools.

Measurement & Analytics

  • Be in charge of campaign success measurement:
  • Efficiently creating dashboards and reports for the team and client, covering all media (display, paid social, advertorials, influencer outreach, etc.)
  • Optimising campaigns based on these reports and client goals
  • Producing in-depth campaign analysis (active and post)
  • Provide sound, business and audience orientated insights which will feed into future strategies and campaign planning
  • Identify, and secure new partners and solutions to develop agencies data management and analytics capabilities (such as DMP)
  • Become an expert in digital reporting, measurement and data management to help support your team and your client.

Management & Process

  • Act as first line of issue escalation; manage the resolution of issues as they arise (pre and post live) such as discrepancy between reporting systems and creative malfunctions
  • Own & develop relationship with all analytics, campaign management and trafficking partners (Sizmek, Nudge, etc.). Understand & choose new ones based on their capabilities and strengths at a basic functional and service level.
  • Ensure team is fully up-to-date with the platform and tool used to activate campaigns.
  • Liaise with creative agencies and other 3rd party partners used by clients as necessary, ensuring all deliverables are obtained for flawless execution and campaign management
  • Reviewing/approving 3rd party ad-server invoicing for monthly client payments.

Requirements

  • 2 years minimum in media or digital media agency
  • Creative problem solver mind set
  • Managing 3rd party tracking set-up (Sizmek, DFA, etc.)
  • Advanced Excel, PowerPoint and data collection and analysis skills
  • Knowledge of post-click tracking solutions for conversion measurement
  • Experience in brand studies (Dynamic Logic, Nielson, comScore, Omniture, etc.)
  • Verification experience (DoubleVerify, AdXpose, IntegralAd)
  • Mobile advertising familiarity, understanding of nuances
  • Fluent English. 2nd language (Spanish, Italian, German) is a bonus
  • Good dance moves and enthusiasm are also a bonus