With the wide variety of limited edition alcohol bottles now on offer (think everything from disco balls to glow in the dark variations), it's hard for new releases to stand out. Absolut are attempting just that, however, with their latest limited edition bottle collection, Absolut Unique.

Unlike other Limited Edition bottles where exclusivity is the key (even Absolut's own Absolut Craft range is limited to only 10 bars across Europe), Absolut Unique has gone the other way with over 4 million bottles produced. What makes it special is that each bottle features a completely unique design, created in-house through a mixture of 38 different colours and 51 patterns, applied with splash guns and colour-generating machines.

It's an interesting way of engaging consumers by creating unique designs on such a large scale, and certainly gives new meaning to the idea of 'limited edition'. Check out the video below for more info.